You’ve written the updates, posted the notices and shared the news.
But in local government…silence is often the only reply.
So, why aren’t people tuning in to your local government updates, and what can you do about it? One answer might be simpler than you think: launch a podcast.
The Engagement Problem
The average resident is busy. They’re juggling work, family, bills and maybe even a bit of downtime if they’re lucky.
That 12-page council update PDF?
Well, it’s probably not high on their reading list.
Even short social media posts can get lost in a noisy feed. So, traditional methods of communication (while still important) often miss the mark because they feel distant, formal or too text-heavy.
Why Podcasts Work
Podcasts offer a more relaxed, accessible way to communicate. Why? Well, people can listen while walking the dog, doing the washing up or commuting; and because the tone is more conversational, it feels like you’re talking with them, not at them.
A council podcast can:
Reach people where they are: On Spotify, Apple Podcasts, your website or shared through WhatsApp groups and email lists.
Humanise your organisation: Let residents hear from real people — councillors, officers, local volunteers — in their own words.
Build trust: Regular episodes signal consistency and transparency.
What Would You Talk About?
The beauty of a council podcast is its flexibility. You might:
- Break down council tax bills in plain English
- Interview local community leaders or business owners
- Share upcoming decisions and ask for resident feedback
- Tell positive stories that might not make the local news
Local Government Engagement You Can Measure
Unlike printed materials, podcast stats give you insight into what’s working. You can track how many people are listening, which topics they find interesting and how long they stay tuned in. That’s gold dust for any comms team.
It’s Easier Than You Think
You don’t need a studio or radio background. With a simple format, a clear plan and a bit of support, your council could be publishing its first episode in weeks — not months. And once you’re up and running, it becomes a powerful channel to keep your community connected, informed and engaged.
In a nutshell: If your residents aren’t paying attention to what you’re saying, maybe it’s time to say it differently. A podcast might just be the format they’ve been waiting for.
Book your local government or council strategy call and we’ll pass on some hints and tips designed to get your comms out there.
